|Yotam Solomon, Photograph by Jeff Beasley|
"At age 8 I had decided to pursue classical music, and I decided to play the violin, which turned into art school and eventually graduated into the viola," Solomon said. "It was in high school, after winning a national award, that I decided to study fashion design in college."
Solomon's designs are eco-friendly. He strives to help his customers understand the meaning of sustainability and how they can help make fashion "cradle-to-cradle."
"Most people don't know, but fashion is actually the second largest polluting industry, which is horrifying to me as a designer," Solomn said. "It's important because fashion hurts us in many ways."
Solomon explained a most unique business methodology, consisting of a triple bottom-line model: 1. Profit, 2. People and 3. The Planet.
|YOTAM SOLOMON Silver Collection, Jeweled Dress|
Photograph by Dirk Mai
Solomon said factories and manufacturers use cheaper, more toxic materials and chemicals to process and finish fashion products, which destroy the environment and weigh heavily in clean-up cost efforts in taxes.
"As a citizen of the U.S.A., it's highly important for me to use local and domestic labor, clean and sustainable materials, and change fashion from being an end-cycle industry to a fully renewable system where there is no waste," Solomon said.
Solomon's goal is to work with more brands and corporations in both design and product development.